Fragrant Group Sales To Grow As Political Turmoil Continues
Despite of the current political turmoil, developer Fragrant Group affirmed its sales are
healthy principally since they have been boosted by the baht’s weakness.
Indeed the firm’s performance has not been affected so far since Fragrant is mainly
dealing with foreign customers who were able to take advantage of lower prices in
Bangkok real estate due to the baht depreciation.
”Many parties think that the prolonged political stalemate and the state of emergency
will alarm foreigners, or that violence will escalate so that foreigners will postpone
investments or take their funds out of Thailand,” said Mr James Duan, CEO. And he
added: “We have seen the opposite effect, thanks to the steadily weakening baht that has
made purchasing decisions easier for some customers. Sales from foreign investors have
bolstered and stabilised the company’s overall sales.”
The property developer has been in the Bangkok Real Estate industry since 2003.
Today it owns several Bangkok condo projects including Fragrant 71 (Sukhumvit
71), The Prime 11 (Sukhumvit 11), Circle 1 (Petchaburi Road) and is developing new
condominiums like Circle 2 (Petchaburi Road), Circle Sukhumvit 11 or even Circle S
Sukhumvit 12. Moreover, a brand new project will be launched in the upcoming months
named Circle 31 (Sukhumvit 31).
What could mainly explain the company’s success is the eco-friendly aspect of their
projects. In fact, it is rare to find such green property in Bangkok and Fragrant’s
Bangkok condos happen to be the right solution to the problem.
Regarding that matter, Mr Duan explained: “Common areas in Circle 2 use boast energy-
saving LED bulbs that only consume 10% of the energy of regular ones. They feature
a useful life of 70,000 to 100,000 hours, compared to regular bulbs that only last 700
to 1,000 hours. It is the first condo in Thailand to use double-glazed windows that can
eliminate noise and deflect heat and ultraviolet rays. It is able to produce up to 40 KW of
electricity per square metre each year, including the use of an air-conditioning system
that directs the heat generated from units towards making hot water for residents.”
Fragrant Group marketing is not only focused on quality and building features as usual,
the firm goes beyond and provides its residents and investors with valuable benefits for